Position: Marketing Communication Specialist (Social Media Focus)

Key Responsibilities:

1. Strategy & Planning

• Develop and implement comprehensive marketing and communication strategies to drive business growth.
• Conduct market research, competitor analysis, and trend monitoring to identify opportunities.
• Define and track marketing goals, budgets, and performance metrics.
• Plan and coordinate marketing campaigns aligned with overall business objectives.

2. Brand Management & Communication

• Enhance brand positioning and ensure consistent messaging across all digital and offline channels.
• Oversee content creation for social media, website, email campaigns, and advertising materials.
• Develop compelling storytelling and brand narratives to engage the target audience.
• Manage PR efforts, including media relations, press releases, and corporate communications.

3. Digital & Traditional Marketing

• Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and influencer collaborations.
• Manage and grow social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.).
• Optimize content strategies to improve engagement, follower growth, and brand awareness.
• Oversee offline marketing initiatives such as events, sponsorships, partnerships, and print media.

4. Lead Generation & Customer Engagement

• Develop and execute social media campaigns that generate leads and drive customer interactions.
• Collaborate with the sales team to support revenue growth through targeted marketing initiatives.
• Monitor customer feedback and engagement metrics to refine marketing strategies.
• Leverage social listening tools to track brand sentiment and audience insights.

5. Analytics & Performance Monitoring

• Track, analyze, and report on the performance of all marketing campaigns.
• Utilize data-driven insights to optimize content strategies, engagement rates, and ROI.
• Stay updated on industry trends, emerging marketing technologies, and best practices.
• Conduct A/B testing to enhance campaign effectiveness and user experience.

Key Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in social media management and digital marketing.
• Strong copywriting, content creation, and storytelling skills.
• Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO platforms, email marketing software, etc.).
• Experience with social media analytics and reporting tools (Google Analytics, Sprout Social, Hootsuite, etc.).
• Experience in healthcare or a related field is preferred.
• Ability to manage multiple projects with strong organizational skills.
• Creative mindset with attention to detail and data-driven decision-making.